The Accidental Government Marketer

Connect with the Blogger Community

2007-02-22T13:20:00.000-05:00

David Orcutt, General Services Administration
Federal agencies need to communicate with their customers. Is traditional media, like newspapers, radio, television, and magazines waning in influence? Some marketers believe so. There is a brave new world out there for Federal agencies to explore, and that is in the realm of communicating through new media--blogs, video, podcasts, and more. See more of what David has to say, watch his video and add your own comments at David's blog.

Training Workshops: Jump Right In!

2007-02-21T15:54:00.000-05:00

Jennifer Moller, Environmental Protection Agency

Jennifer shares her knowledge and experience in developing, marketing, and running a training session. She gives tips on how you can increase your odds of winning over your audience and gaining repeat participation. Learn about her “jump right in” approach! See more of what Jennifer has to say and add your own comments at Jennifer's blog.

"What's In It For Me?"

2007-02-20T00:31:00.000-05:00

Marci Hilt, U.S. Department of Agriculture
I'm really excited about entering the blogosphere - and a little bit nervous about doing it, too. But, here we go ... let's talk about our audience.
See more of what Marci has to say, and add your own comments at Marci's blog.

Develop Strategic Partnerships

2007-02-18T11:02:00.000-05:00

Tom Bullock, Employer Support of the Guard and Reserve, U.S. Department of Defense
Tom shares his excitement about the opportunities that exist when you apply the key lessons of proactive corporate marketing and develop key strategic partnerships that serve as a force multiplier in your marketing efforts.
See more of what Tom has to say, watch his video and add your own comments at Tom's blog.

Podcast to the Next Generation

2007-02-05T12:53:00.000-05:00

Andrew Bittner, U.S. Department of Energy
Move toward podcasting as a way to leverage one of the latest and more popular forms of digital communications.
See more of what Drew has to say, view his video or slideshow on podcasting, and add your own comments at Drew's blog.

Top Budgeted Federal Campaigns

2007-01-27T08:32:00.000-05:00

A report by the Government Accountability Office sheds some light on expenditures related to public relations and advertising activities in fiscal years 2003 through 2005 among seven federal departments. These seven federal departments account for nearly all the obligated federal dollars for public relations and advertising activities in fiscal year 2003 – Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veteran Affairs. See the report at: http://www.gao.gov/new.items/d06305.pdf

Interesting Campaigns - Food Safety

2007-01-26T12:58:00.000-05:00

Turn up the heat on food safety. Learn more about the "Is It Done Yet?" campaign from FSIS, USDA. We produced a video showing the views of the American public related to this topic.
Read about various campaigns - recent interviews. Search 1000 campaigns.

"We love the course!"

2007-01-26T12:26:00.000-05:00

Want to know what people are saying about the new Marketing Public Programs course? Read the actual survey results here. If you prefer to hear them share their thoughts, watch the alumni video.

Check out your peers sharing at a recent course

2007-01-26T12:24:00.000-05:00

Calling all accidental marketers... check out these videos of some of our recent speakers. If you would like to speak at an-upcoming course, please contact us.

Enroll in the Marketing Public Programs course

2007-01-26T12:18:00.001-05:00

Check current schedule and register online. Want to know what the American public thinks about the role of government and the impact on their day to day life? Check out our man on the street video.

New book coming soon

2007-01-26T12:14:00.000-05:00

We are putting the final touches on our new book "Marketing Public Programs". This book will give a history on the marketing efforts of the federal government, provide an overview on 10 key trends that impact marketing public programs, provide an in-depth overview on four campaigns, and provide details on the TRACK worksheets.

Read a draft of chapter one (PDF)

Grad School MOU Signed

2007-01-26T12:07:00.000-05:00

Graduate School, USDA Partnership

The Marketing Public Programs course was initially launched at the Graduate School, USDA in Washington, DC in January 2006. On November 6, 2006, The Track Group, Inc. and The Graduate School, USDA signed a memorandum of understanding... (News Release Link)

Marketing Public Programs

2007-01-26T12:04:00.000-05:00

“Ask not what you can do for your county - Ask what your country can do for you”

Huh? Did I say that right? I sure did. Americans have changed their expectations greatly from 1960’s when JFK uttered these now famous words. Attitudes, expectations, demographics and technology have all changed dramatically even within the last 15 years.

Today, government agencies ask how they can be more effective in motivating behavior change towards improving the public good. How do I target my market? What is the best way to reach them? What behavior change can I expect? How do I measure success?

How do I leverage my investment to continue to promote behavior change? Who else like me is facing a similar problem in marketing public programs? Sound familiar?

The problem, I find today, is that answers to questions like these are not readily available. Finding out about your peers in government who are facing the same marketing dilemma, or better yet, connecting with someone who has gone down a similar campaign path, is difficult at best.

Mission
The mission of The Track Center for Marketing Public Programs is to improve the discipline and profession of Marketing Public Programs at all levels of government by providing a central forum for education, news, analysis and research. Our commitment is to combine an academic foundation with professional skills and experiences for the benefit of government employees involved in marketing public programs.

Council
The Council is an advisory body for the The Track Center for Marketing Public Programs. Please consider participating as a council member. The only requirement is that you have an interest in advancing the profession of Marketing Public Programs. The Council maintains no fiduciary responsibility, serving as a body of goodwill ambassadors for the Center.