Huh? Did I say that right? I sure did. Americans have changed their expectations greatly from 1960’s when JFK uttered these now famous words. Attitudes, expectations, demographics and technology have all changed dramatically even within the last 15 years.
Today, government agencies ask how they can be more effective in motivating behavior change towards improving the public good. How do I target my market? What is the best way to reach them? What behavior change can I expect? How do I measure success?
How do I leverage my investment to continue to promote behavior change? Who else like me is facing a similar problem in marketing public programs? Sound familiar?
The problem, I find today, is that answers to questions like these are not readily available. Finding out about your peers in government who are facing the same marketing dilemma, or better yet, connecting with someone who has gone down a similar campaign path, is difficult at best.
Mission
The mission of The Track Center for Marketing Public Programs is to improve the discipline and profession of Marketing Public Programs at all levels of government by providing a central forum for education, news, analysis and research. Our commitment is to combine an academic foundation with professional skills and experiences for the benefit of government employees involved in marketing public programs.
Council
The Council is an advisory body for the The Track Center for Marketing Public Programs. Please consider participating as a council member. The only requirement is that you have an interest in advancing the profession of Marketing Public Programs. The Council maintains no fiduciary responsibility, serving as a body of goodwill ambassadors for the Center.
