We are putting the final touches on our new book "Marketing Public Programs". This book will give a history on the marketing efforts of the federal government, provide an overview on 10 key trends that impact marketing public programs, provide an in-depth overview on four campaigns, and provide details on the TRACK worksheets.
Read a draft of chapter one (PDF)
Definition: ac·ci·den·tal/gov·ern·ment/mar·ket·er, noun. A federal employee who may not have formal training in communication, outreach, or public affairs, but is responsible for same.
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