Top Budgeted Federal Campaigns

A report by the Government Accountability Office sheds some light on expenditures related to public relations and advertising activities in fiscal years 2003 through 2005 among seven federal departments. These seven federal departments account for nearly all the obligated federal dollars for public relations and advertising activities in fiscal year 2003 – Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veteran Affairs. See the report at: http://www.gao.gov/new.items/d06305.pdf

Interesting Campaigns - Food Safety

Turn up the heat on food safety. Learn more about the "Is It Done Yet?" campaign from FSIS, USDA. We produced a video showing the views of the American public related to this topic.
Read about various campaigns - recent interviews. Search 1000 campaigns.

"We love the course!"

Want to know what people are saying about the new Marketing Public Programs course? Read the actual survey results here. If you prefer to hear them share their thoughts, watch the alumni video.

Check out your peers sharing at a recent course

Calling all accidental marketers... check out these videos of some of our recent speakers. If you would like to speak at an-upcoming course, please contact us.

Enroll in the Marketing Public Programs course

Check current schedule and register online. Want to know what the American public thinks about the role of government and the impact on their day to day life? Check out our man on the street video.

New book coming soon

We are putting the final touches on our new book "Marketing Public Programs". This book will give a history on the marketing efforts of the federal government, provide an overview on 10 key trends that impact marketing public programs, provide an in-depth overview on four campaigns, and provide details on the TRACK worksheets.

Read a draft of chapter one (PDF)

Grad School MOU Signed

Graduate School, USDA Partnership

The Marketing Public Programs course was initially launched at the Graduate School, USDA in Washington, DC in January 2006. On November 6, 2006, The Track Group, Inc. and The Graduate School, USDA signed a memorandum of understanding... (News Release Link)

Marketing Public Programs

“Ask not what you can do for your county - Ask what your country can do for you”

Huh? Did I say that right? I sure did. Americans have changed their expectations greatly from 1960’s when JFK uttered these now famous words. Attitudes, expectations, demographics and technology have all changed dramatically even within the last 15 years.

Today, government agencies ask how they can be more effective in motivating behavior change towards improving the public good. How do I target my market? What is the best way to reach them? What behavior change can I expect? How do I measure success?

How do I leverage my investment to continue to promote behavior change? Who else like me is facing a similar problem in marketing public programs? Sound familiar?

The problem, I find today, is that answers to questions like these are not readily available. Finding out about your peers in government who are facing the same marketing dilemma, or better yet, connecting with someone who has gone down a similar campaign path, is difficult at best.

Mission
The mission of The Track Center for Marketing Public Programs is to improve the discipline and profession of Marketing Public Programs at all levels of government by providing a central forum for education, news, analysis and research. Our commitment is to combine an academic foundation with professional skills and experiences for the benefit of government employees involved in marketing public programs.

Council
The Council is an advisory body for the The Track Center for Marketing Public Programs. Please consider participating as a council member. The only requirement is that you have an interest in advancing the profession of Marketing Public Programs. The Council maintains no fiduciary responsibility, serving as a body of goodwill ambassadors for the Center.